Lego is the world's most reputable company: 

For the eighth year, Reputation Institute, a New York City-based consultancy and research firm, conducted a study to find the answer. This year's winner is LEGO. Yes, LEGO, the 70-year-old Danish toy manufacturer, scored No. 1 out of 600 companies worldwide.

Source: Development Crossing: The world’s most reputable companies

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